Vice President Business Development
Intrinsic ID’s VP of Business Development Reed Hinkel is a 20+ year veteran in semiconductors spanning leading marketing, strategy and market development for silicon and software for Ethernet networking, wireless networking, personal computer, server infrastructure, 5G, consumer audio, video & IoT. He has vast experience in cybersecurity, embedded system security, IoT security, computer security, and digital content protection. Prior to joining Intrinsic ID, Reed led the ecosystem development for Arm’s Platform Security Architecture (PSA) and the affiliated PSA Certified silicon, software, and device certification program. Reed leads the key account development and development of the ecosystem expansion around the Intrinsic ID products. In 2023, Reed was also appointed as Vice Chair of the Global Semiconductor Alliance Trusted IoT Ecosystem Security Group Board of Directors.