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Intrinsic ID Names Dave Noble Vice President Sales, North America

Technology Veteran’s Semiconductor, IP and Management Experience will Contribute to Expansion

SUNNYVALE, Calif., April 2, 2019 – Intrinsic ID, the world’s leading provider of digital authentication technology for Internet of Things security and embedded applications, today announced Dave Noble has assumed the role of vice president Sales, North America. Noble, who joined the company in 2018 as senior director for Strategic Sales, is responsible for all sales activity and customer engagement in North America. He reports to Chief Executive Officer Pim Tuyls.

Dave Noble Intrinsic ID Headshot 3x3 Compressor
Dave Noble

“Dave’s spectrum of experience across sales, business development and product development makes him a very good fit for this role,” Tuyls said. “His success developing relationships with strategic customers will benefit us at this stage in the company’s growth.”

“What makes Intrinsic ID such an attractive opportunity is the strength and diversity of its device authentication and security technology – it’s a compelling value proposition for any semiconductor, IoT or connectivity OEM needing to secure their connected devices,” Noble said. “The ability of BroadKey and QuiddiKey to deliver a hardware-based root of trust is the security measure that today’s IoT ecosystem requires.”

Noble’s most recent prior position was vice president of semiconductors of Consensia, which provides software and services for optimizing digital IC design, design data and IP lifecycle management. Prior roles include serving as vice president, Sales & Operations at Pulsic, where he established and grew the U.S. subsidiary of the UK-based software company. Previously he was chief operating officer for Rhetorical and was responsible for global sales, which he increased more than 200 percent in just 1 year. He also served as CEO of Spider Software, during which time he guided the company through a successful acquisition by Artesyn Technologies.


About Intrinsic ID

Intrinsic ID is the world’s leading digital authentication company, providing the Internet of Things with hardware-based root-of-trust security via unclonable identities for any IoT-connected device. Based on Intrinsic ID’s patented SRAM PUF technology, the company’s security solutions can be implemented in hardware or software. Intrinsic ID security, which can be deployed at any stage of a product’s lifecycle, is used to validate payment systems, secure connectivity, authenticate sensors, and protect sensitive government and military systems. Intrinsic ID technology has been deployed in more than 125 million devices. Award recognition includes the Cyber Defense Magazine InfoSec Award, the IoT Breakthrough Award, IoT Security Excellence Award, the Frost & Sullivan Technology Leadership Award and the EU Innovation Radar Prize. Intrinsic ID security has been proven in millions of devices certified by Common Criteria, EMVCo, Visa and multiple governments. Intrinsic ID’s mission: “Authenticate Everything.” Visit Intrinsic ID online at

Intrinsic ID, the Intrinsic ID logo, BroadKey, QuiddiKey and “Authenticate Everything” are trademarks or registered trademarks of Intrinsic ID, Inc., and are protected by trademark laws of the United States and other jurisdictions. All other product and company names are trademarks or registered trademarks of their respective companies.

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